We worked with world-renowned scientists, and best-selling authors to help translate their material into actionable steps.
Thought leaders with rich content have been successful with the format of books and workshops, but an app is a very different format. I enjoyed introducing the process to clients with “Imagine you’ve created a 200 page book. We’re now going to work on making that book into a few post-it notes.” Because post-it notes have a different inherent functional use. They can be used for to-do lists. They can be used as reminders, to mark-up, to check-off. They can be placed in environments to help remind. They can bring to life actions that would otherwise be lost.
I guided the design process which typically included goals and definitions, content design, production (audio, video), branding, and progress reporting.