Ryan is a nutritionist and trainer who’s building his brand.We originally met to spec a macronutrient app, but after reviewing scope, budget, and competition, it didn’t make sense.
He’s a big guy, sleeves of tattoos, and a bright red beard. This became an iconic symbol that we incorporated into his brand identity. I played with negative space to pair the beard with symbols of health, eventually landing on an apple. I designed his logo, website, and consulted on a marketing strategy.